Web Design & Web Development Blog

I had often heard that each search engine prefers a different keyword density. What I didn’t hear i, how do I make that work in practicality. This is a bit of a gray hat technique, but technically falls within the cloaking guidelines of “don’t show search engines one thing, and visitors something else.” I am not a huge fan of keyword density, but it is still useful to many:

1. Create an article on your site with optimal density for Google. We’ll call it:

informative-article-a.html

2. Create another version of the same article that is slightly tweaked to have optimal density for Yahoo. Repeat for MSN, etc…

informative-article-b.html
informative-article-c.html


3. Use your robots.txt file to limited each engine to each of the specific pages. E.g.

User-agent: Google
Disallow: /informative-article-b.html
Disallow: /informative-article-c.html

User-agent: Yahoo
Disallow: /informative-article-a.html
Disallow: /informative-article-c.html

User-agent: MSN
Disallow: /informative-article-a.html
Disallow: /informative-article-b.html


4. Submit sitemaps to each of the engines with each of the corresponding articles. E.g. I will submit all the “a” articles to Google, “b” to Yahoo, etc…